Archives for the ‘Brand Marketing’ category

What is Brand Fog Anyway?

There’s an old chestnut that says a camel is just a horse designed by a committee. Brand fog is sort of the same because it’s usually the result of trying to tack on too much. A strong brand isn’t about what you are. It’s about what you are not. An example is probably the best […]

It’s a Complex, Expensive Marketing World. Protect Your Brand with a Marketing Audit

Marketers and communicators are under pressure. We run at breakneck speeds, managing a million moving parts, in an effort to stay relevant. But before we can excel at using marketing to take our business forward, we need to understand exactly where we stand today. Guess work won’t cut it. Accountability isn’t optional. So, a marketing audit […]