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Should you do your own brand audit?

Should you do your own brand audit?

I’ve been blogging about brand audits lately, and the question has come up about whether an audit should be done internally or by an external group. You can certainly perform your own audit, but there is real value in having an objective brand consultancy work with you.  A company would never do their own financial […]


Get help with your marketing and communications through our supply arrangement

Brand Clarity Strategic Marketing and Communications Inc., operating as Brand Clarity, is now a supplier under the Communication Procurement Directorate of PWGSC’s Supply Arrangement EN578-190375/003/CX to provide Communication Marketing Management Services between $25,000 and $2,000,000, including taxes. The details are as follows: The Statement of Work (SOW) for a Request for Proposal conducted under the […]


Are you experiencing symptoms of brand fog?

Brand fog is something that happens to organizations over time. There are symptoms, but as time marches on, you chalk up each to just a phase, not realizing the overall impact to your business and its future. It’s critical that you proactively watch for warning signs. 7 signs you might be experiencing Brand Fog: Have […]