ABOUT

Understanding how to cut through the fog is clearly what makes us different.

When you work with Brand Clarity, you always have access to our Senior Partners.

 

Sandra Markus

Partner, Client Success

Sandra has worked in the marketing and communications industry in progressively senior roles in private and public sector strategic planning and development for over 20 years. | More details…

 

Corien Kershey

Partner and Brand Strategist

Corien is a seasoned strategist with a proven track record of marketing and branding success gained through 20 years of marketing and senior management experience. | More details…

 

Claire Mills

Senior Project Manager

Claire is an accomplished project manager within the worlds of marketing, sales and events working with private, public and non-profit clients for over 20 years. | More details…

Our Services

circle1

Research & Analysis

  • Stakeholder engagement
  • Design and facilitation
  • Brand and communications audits
  • Perceptions and insights
  • Landscape reviews
  • Competitive reviews
  • Data analysis
  • Interviews, focus groups, workshops
  • Surveys: on-line and off-line

circle2

Brand Strategy

  • Segmentation
  • Positioning
  • Brand frameworks
  • Brand architecture
  • Brand messages
  • Audience messages
  • Brand character
  • Brand stories
  • Brand identity
  • Visual expression
  • Brand standards
  • Employee engagement
  • Training and coaching

circle3

Brand Communications

  • Communications planning
  • Brand awareness
  • Lead generation
  • Content marketing
  • Websites
  • Social media engagement
  • Social media advertising
  • Advertising
  • Copywriting
  • Design, copy, production
  • Media planning
  • Program management

5 clear steps to building better brands

Our entire approach is based on a proven process that starts with understanding your business objectives,
your competitive market, your target customers and their needs.

Comprehend


Clarify


Create


Communicate


Count

A word about honesty

We take our relationships with our clients personally, and we take your success to heart. As a result, we’re prepared to have the honest—and even difficult—conversations with you if that’s what is needed to get to the results you’re looking for. We will not simply say what you want to hear. We will be clear and tell you what we think you need to hear. Because sometimes, solving the pressing business problems that arise from blurry and muddy brands requires just that—a clear and honest approach.