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See how we’ve helped our clients differentiate, compete and navigate change.

CALA: Positioning an accreditation body on a platform of trust

The Canadian Association for Laboratory Accreditation (CALA) is an internationally recognized not-for-profit body accrediting private and public sector testing labs in Canada and abroad

Kingston Frontenac Public Library: Evolving communications for a better user experience

Public libraries are a bastion of education, civil society, progress and democracy.  How that role is evolving, however, is an issue that keeps librarians awake at night.

HostedBizz: Differentiating a commodity

The cloud service provider space is highly competitive, with many players offering similar services including cloud infrastructure, applications and storage.

Kanata North Business Association: Celebrating high-technology geekiness

Kanata North was once celebrated as Canada’s high-technology core.  But with the high-tech meltdown of 2000, Kanata North lost its lustre. 

HealthCraft: Building support for a house of brands

HealthCraft Products Inc. is a proud Ottawa success story that had won an enviable market position by innovating, designing and manufacturing premium physical support products brilliantly engineered to help customers live safely and independently at home.  

Lakehead University: A unique voice in a sea of undifferentiated sameness

Lakehead University in northwestern Ontario recognized the need to differentiate its value in an evolving market.