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Posts tagged ‘Brand Strategy’


Should you do your own brand audit?

Should you do your own brand audit?

I’ve been blogging about brand audits lately, and the question has come up about whether an audit should be done internally or by an external group. You can certainly perform your own audit, but there is real value in having an objective brand consultancy work with you.  A company would never do their own financial […]


Why Research Matters to Your Brand

Everyone is entitled to their own opinion, but not to their own facts.  If you’ve decided that its time to review your brand’s performance and invest in a brand audit, then make sure you also invest in doing the research.  A good audit looks at both objective and subjective data and views the brand from a […]


Are you experiencing symptoms of brand fog?

Brand fog is something that happens to organizations over time. There are symptoms, but as time marches on, you chalk up each to just a phase, not realizing the overall impact to your business and its future. It’s critical that you proactively watch for warning signs. 7 signs you might be experiencing Brand Fog: Have […]