Why Research Matters to Your Brand

Everyone is entitled to their own opinion, but not to their own facts.  If you’ve decided that its time to review your brand’s performance and invest in a brand audit, then make sure you also invest in doing the research. 

Are you experiencing symptoms of brand fog?

Brand fog is something that happens to organizations over time. There are symptoms, but as time marches on, you chalk up each to just a phase, not realizing the overall impact to your business and its future.

When to Invest in a Brand Audit

Every year organizations invest in a financial audit to assess their financial health.  No one questions the good sense of a financial audit.

Why you need to tell a story to sell your brand

Think back to something important in your life. There is a story there in your memory isn’t there? You may not remember all the facts and figures. But you remember the story — what you were doing when it happened, who was involved, how you felt and how it changed your life.

What is Brand Fog Anyway?

There’s an old chestnut that says a camel is just a horse designed by a committee. Brand fog is sort of the same because it’s usually the result of trying to tack on too much

5 Questions to Help Employees Understand Your Brand

In our first post, we talked about brand fog and the danger signs that a brand is hazy and ill-defined. There are many canaries that will alert you to the potential for lethal gas in your proverbial brand coal mine, but no bird is more effective at pointing to danger than a sales team that struggles to describe what makes your brand and your offerings different.