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Archives for the ‘Brand Culture’ category


Get help with your marketing and communications through our supply arrangement

Brand Clarity Strategic Marketing and Communications Inc., operating as Brand Clarity, is now a supplier under the Communication Procurement Directorate of PWGSC’s Supply Arrangement EN578-190375/003/CX to provide Communication Marketing Management Services between $25,000 and $2,000,000, including taxes. The details are as follows: The Statement of Work (SOW) for a Request for Proposal conducted under the […]


Are you experiencing symptoms of brand fog?

Brand fog is something that happens to organizations over time. There are symptoms, but as time marches on, you chalk up each to just a phase, not realizing the overall impact to your business and its future. It’s critical that you proactively watch for warning signs. 7 signs you might be experiencing Brand Fog: Have […]



Six Factors for Choosing a Brand Architecture

We’re often asked to help our clients bring clarity to a brand architecture that has become muddled as a result of acquisitions, product/service brands or multiple divisions. There is no one right way to solve the problem.  Like a tough multiple-choice question, every choice is right, but only one is better than the others.   Everybody […]