When to Invest in a Brand Audit
Every year organizations invest in a financial audit to assess their financial health. No one questions the good sense of a financial audit.
The Funnel Is Dead. Long Live the Hourglass.
To borrow from Mark Twain’s memorable response to stories of his apparent demise, rumours of the sales funnel’s death have been exaggerated. It’s not only very much alive, it’s still a highly relevant part of any marketing and sales effort. Now it just looks different.