Are you experiencing symptoms of brand fog?
Brand fog is something that happens to organizations over time. There are symptoms, but as time marches on, you chalk up each to just a phase, not realizing the overall impact to your business and its future.
When to Invest in a Brand Audit
Every year organizations invest in a financial audit to assess their financial health. No one questions the good sense of a financial audit.
Why you need to tell a story to sell your brand
Think back to something important in your life. There is a story there in your memory isn’t there? You may not remember all the facts and figures. But you remember the story — what you were doing when it happened, who was involved, how you felt and how it changed your life.
What is Brand Fog Anyway?
There’s an old chestnut that says a camel is just a horse designed by a committee. Brand fog is sort of the same because it’s usually the result of trying to tack on too much