Everyone is entitled to their own opinion, but not to their own facts. If you’ve decided that its time to review your brand’s performance and invest in a brand audit, then make sure you also invest in doing the research.
Brand fog is something that happens to organizations over time. There are symptoms, but as time marches on, you chalk up each to just a phase, not realizing the overall impact to your business and its future.
Every year organizations invest in a financial audit to assess their financial health. No one questions the good sense of a financial audit.
Think back to something important in your life. There is a story there in your memory isn’t there? You may not remember all the facts and figures. But you remember the story — what you were doing when it happened, who was involved, how you felt and how it changed your life.
We’re often asked to help our clients bring clarity to a brand architecture that has become muddled as a result of acquisitions, product/service brands or multiple divisions.
Resilience is the quality of bouncing back, the snapback in elastic bands and a baby’s cheek. In people, it’s the ability to survive failure or problems because their self-esteem and reputation have been honestly earned over time by repeatedly rising above challenges and working for their success.