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Posts tagged ‘brand clarity’


Why Research Matters to Your Brand

Everyone is entitled to their own opinion, but not to their own facts.  If you’ve decided that its time to review your brand’s performance and invest in a brand audit, then make sure you also invest in doing the research.  A good audit looks at both objective and subjective data and views the brand from a […]


Are you experiencing symptoms of brand fog?

Brand fog is something that happens to organizations over time. There are symptoms, but as time marches on, you chalk up each to just a phase, not realizing the overall impact to your business and its future. It’s critical that you proactively watch for warning signs. 7 signs you might be experiencing Brand Fog: Have […]



Kingston Frontenac Public Library Chooses Brand Clarity

We’re thrilled that we’ll be working with the Kingston Frontenac Public Library to develop a strategic communications plan to raise awareness of the library system and its importance to the city and the region. Libraries have evolved to become important portals into information and imagination, and we’re excited to help KFPL tell their stories.