Brand Clarity approaches each challenge with clear-eyed enthusiasm and deliver a professional, thorough, workable solution. Their “special sauce”? A deep understanding of branding, marketing and human psychology coupled with warmth, compassion and humour. They’re on your side and they show it.
Their strategic guidance has seen us through many internal and external changes as we adapt to the realities of the post-secondary education landscape in Ontario and Canada. We have come to rely on their sage advice, political acumen and strategic direction.
Thanks to Brand Clarity’s astute guidance, our brand resonated not just with our members but also told our bigger story to all of our community and provincial audiences. Thanks to their team spirit, communications wisdom and brand savvy.
Brand Clarity put together a marketing plan for one of our programs. It was soundly researched and provided clear messaging and an actionable tactical plan for our team to implement.
Brand Clarity’s systematic approach and expertise delivered a concise marketing roadmap to deliver our brand across multiple sales and marketing channels. We recommend Brand Clarity to any organization seeking to improve their positioning and brand messaging within their industry.
Brand Clarity was great to work with. They understood how important it was to involve our many stakeholders and our community influencers in the branding process, and as a result we now have a brand that everyone is excited to support.
They took the time to get a real sense of the culture, mission and vision of our organization. They were careful to involve key stakeholders and members of our target market in this whole process.
Brand Clarity’s work on positioning Kanata North and subsequent destination campaign to change attitudes, attract knowledge workers and raise awareness of the area as the heart of Ottawa’s technology economy has helped Kanata North regain its position and the number of companies and technology workers choosing to locate here continues to rise.