Brand fog is something that happens to organizations over time. There are symptoms, but as time marches on, you chalk up each to just a phase, not realizing the overall impact to your business and its future.
Think back to something important in your life. There is a story there in your memory isn’t there? You may not remember all the facts and figures. But you remember the story — what you were doing when it happened, who was involved, how you felt and how it changed your life.