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Posts tagged ‘storytelling’


Kingston Frontenac Public Library Chooses Brand Clarity

We’re thrilled that we’ll be working with the Kingston Frontenac Public Library to develop a strategic communications plan to raise awareness of the library system and its importance to the city and the region. Libraries have evolved to become important portals into information and imagination, and we’re excited to help KFPL tell their stories.



Six Factors for Choosing a Brand Architecture

We’re often asked to help our clients bring clarity to a brand architecture that has become muddled as a result of acquisitions, product/service brands or multiple divisions. There is no one right way to solve the problem.  Like a tough multiple-choice question, every choice is right, but only one is better than the others.   Everybody […]