Why Research Matters to Your Brand
Everyone is entitled to their own opinion, but not to their own facts. If you’ve decided that its time to review your brand’s performance and invest in a brand audit, then make sure you also invest in doing the research.
When to Invest in a Brand Audit
Every year organizations invest in a financial audit to assess their financial health. No one questions the good sense of a financial audit.
Why you need to tell a story to sell your brand
Think back to something important in your life. There is a story there in your memory isn’t there? You may not remember all the facts and figures. But you remember the story — what you were doing when it happened, who was involved, how you felt and how it changed your life.