Everyone is entitled to their own opinion, but not to their own facts. If you’ve decided that its time to review your brand’s performance and invest in a brand audit, then make sure you also invest in doing the research.
Every year organizations invest in a financial audit to assess their financial health. No one questions the good sense of a financial audit.
Think back to something important in your life. There is a story there in your memory isn’t there? You may not remember all the facts and figures. But you remember the story — what you were doing when it happened, who was involved, how you felt and how it changed your life.