Communications Leadership and The Trust Factor
It’s not news that we’re in the middle of a global public health crisis, and though the word is overused, this situation truly is unprecedented.
5 Questions to Help Employees Understand Your Brand
In our first post, we talked about brand fog and the danger signs that a brand is hazy and ill-defined. There are many canaries that will alert you to the potential for lethal gas in your proverbial brand coal mine, but no bird is more effective at pointing to danger than a sales team that struggles to describe what makes your brand and your offerings different.