Strong brand values a blueprint for how organizations should behave, even after COVID.
This was the time for every brand – no matter how big or small – to look at the values that govern its choices and decide whether or not to truly live by them.
HR Departments Need to Start Thinking Like Marketing Departments
Today’s organizations — be they B2B, non-profit, government or consumer – live and die by their ability to build and deliver a strong employer brand that earns the trust and loyalty of their employees.