Communications Leadership and The Trust Factor
It’s not news that we’re in the middle of a global public health crisis, and though the word is overused, this situation truly is unprecedented.
6 Recession Strategies for B2B Brands
Recessions cause marketplaces to go quiet, an opportunity for forward-thinking brands to invest in building awareness, telling stories, communicating unique value and gaining greater reputation.
Three Important Factors for Keeping Customers Loyal to Your Brand
There’s been some debate lately about whether brand loyalty is disappearing. Some writers have tried to tie an overall decline in brand loyalty to a similar decline of loyalty in society generally.