A tale of two branding strategies

Nike’s, very successful. Simons’, not so much. Mixing politics into your brand campaign strategy is a risk that can truly pay off. Just ask the folks at Nike, who are still doing a victory lap over the success of their controversial Colin Kaepernick campaign. But such risk-taking with your brand can also lead to marketing […]

Why you need to tell a story to sell your brand

What’s your story in your brand strategy? Think back to something important in your life. There is a story there in your memory isn’t there? You may not remember all the facts and figures. But you remember the story — what you were doing when it happened, who was involved, how you felt and how […]