Sandra has worked in the marketing and communications industry in progressively senior roles for both the private and public sectors in strategic planning and development for more than 20 years. Prior to establishing Brand Clarity®, Sandra successfully managed Algonquin College’s integrated marketing and communications department and spearheaded the College’s strategic planning and re-branding initiatives. She has served lead roles in the brand/rebranding of a number of large-scale organizations including The Appraisal Association, the Canadian Museum of Civilization, the National Gallery, Canada’s Chemical Producers, Canada Mortgage and Housing Corporation, and Canada Revenue Agency.