BLOG

Get help with your marketing and communications through our supply arrangement

Brand Clarity Strategic Marketing and Communications Inc., operating as Brand Clarity, is now a supplier under the Communication Procurement Directorate of PWGSC’s Supply Arrangement EN578-190375/003/CX to provide Communication Marketing Management Services between $25,000 and $2,000,000, including taxes. The details are as follows: The Statement of Work (SOW) for a Request for Proposal conducted under the […]

Why Research Matters to Your Brand

Everyone is entitled to their own opinion, but not to their own facts.  If you’ve decided that its time to review your brand’s performance and invest in a brand audit, then make sure you also invest in doing the research.  A good audit looks at both objective and subjective data and views the brand from a […]

Are you experiencing symptoms of brand fog?

Brand fog is something that happens to organizations over time. There are symptoms, but as time marches on, you chalk up each to just a phase, not realizing the overall impact to your business and its future. It’s critical that you proactively watch for warning signs. 7 signs you might be experiencing Brand Fog: Have […]

When to Invest in a Brand Audit

Every year organizations invest in a financial audit to assess their financial health.  No one questions the good sense of a financial audit. It’s also important to know the health of the asset that brings in the money – your brand.  If you’re a for-profit company, then your ability to make money is directly tied […]