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Kingston Frontenac Public Library Chooses Brand Clarity

We’re thrilled that we’ll be working with the Kingston Frontenac Public Library to develop a strategic communications plan to raise awareness of the library system and its importance to the city and the region. Libraries have evolved to become important portals into information and imagination, and we’re excited to help KFPL tell their stories.

Why you need to tell a story to sell your brand

What’s your story in your brand strategy? Think back to something important in your life. There is a story there in your memory isn’t there? You may not remember all the facts and figures. But you remember the story — what you were doing when it happened, who was involved, how you felt and how […]

Six Factors for Choosing a Brand Architecture

We’re often asked to help our clients bring clarity to a brand architecture that has become muddled as a result of acquisitions, product/service brands or multiple divisions. There is no one right way to solve the problem.  Like a tough multiple-choice question, every choice is right, but only one is better than the others.   Everybody […]

What is Brand Fog Anyway?

There’s an old chestnut that says a camel is just a horse designed by a committee. Brand fog is sort of the same because it’s usually the result of trying to tack on too much. A strong brand isn’t about what you are. It’s about what you are not. An example is probably the best […]