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Are you experiencing symptoms of brand fog?

Brand fog is something that happens to organizations over time. There are symptoms, but as time marches on, you chalk up each to just a phase, not realizing the overall impact to your business and its future. It’s critical that you proactively watch for warning signs. 7 signs you might be experiencing Brand Fog: Have […]

When to Invest in a Brand Audit

Every year organizations invest in a financial audit to assess their financial health.  No one questions the good sense of a financial audit. It’s also important to know the health of the asset that brings in the money – your brand.  If you’re a for-profit company, then your ability to make money is directly tied […]

Kingston Frontenac Public Library Chooses Brand Clarity ®

We’re thrilled that we’ll be working with the Kingston Frontenac Public Library to develop a strategic communications plan to raise awareness of the library system and its importance to the city and the region. Libraries have evolved to become important portals into information and imagination, and we’re excited to help KFPL tell their stories.

Why you need to tell a story to sell your brand

What’s your story in your brand strategy? Think back to something important in your life. There is a story there in your memory isn’t there? You may not remember all the facts and figures. But you remember the story — what you were doing when it happened, who was involved, how you felt and how […]